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The Driver Era, the much-buzzed about music project from brothers Ross and Rocky Lynch, have released their new genre-defying single “Low,” out everywhere today. Written and produced by Rocky Lynch himself, the track premiered earlier this week on Consequence of Sound.
“Low” comes after the bands laid-back summer jam “Afterglow” and their pop-rock debut “Preacher Man.” “Preacher Man” debuted at #15 and #21 on Billboard’s Alternative & Rock Sales Chart, and currently sits at over 11 million combined audio streams. Since its release, the band has graced the cover of both Ladygunn and Grumpy Magazine, and have earned praise from V Magazine, Cosmopolitan, Live Nation’s One to Watch, Elle Magazine, and more.
Like the band name, the music of The Driver Era captures a certain classic feeling while looking toward tomorrow. With the two brothers writing, performing, and producing most of the tracks, their stylistically unpredictable pop also conjures up every romantic association with heading out on the open road: limitless possibility, the thrill of escape, a refusal to stay in one place for any length of real time.
With massive hooks and immaculate production, songs like “Preacher Man” show the tight musicianship that Rocky and Ross have honed over the years in their longtime band R5 – a five-piece whose self-produced 2017 EP New Addictions was praised as “full of sharply constructed pop confections” by Rolling Stone. It was during the band’s recent worldwide tour that the two began dreaming up a new project that would allow them to explore their more experimental tendencies. Although they avoided restricting their vision to any specific sound or style, the duo did set some firm intentions for the new band: to create music without self-imposed limitations, and to always push for sonic innovation.